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And if they did find your company, you're not sure how you'd take their order, ship your product, collect international payments and then pay any international
business taxes that may be due, right?
The good news is thousands of other businesses and individuals around the world want what you're already selling in the U.S.A. today and it really doesn't matter what type of business you're in.
For example, if you're an online information marketer selling diet or nutrition ebooks, or dating and relationship advice audio programs, or how to make money at home videos, people all over the world are looking for these types of information products and your business can be the one that provides it to them.
Or what if you're a professional business coach or sports coach, or a seminar/workshop leader who teaches businesses and individuals some specialized subject matter? Why limit your served market to just your home country? Couldn't you find someone in another country to license your seminar materials so that they could deliver your branded content in other countries in other languages?
Or how about real estate brokers, travel agents, tour guides, small hotel or bed & breakfast owners? Shouldn't you be looking to attract overseas visitors and investors to your city or country and shouldn't you be marketing to the growing middle class in other emerging economies as they look to spend their increasing wealth?
And let's not forget about small manufacturers and specialty retailers who today can reach beyond their current boarders and ship their products to customers around the world much more easily and cost effectively than ever before. The question for your business is, are you attacking the global market for your product or service as aggressively as you can?
The above are just a few of the types of small business that could benefit greatly from expanding their business strategy to include global marketing and there are countless other types of entrepreneurial ventures that can also benefit from taking their existing businesses global.
No matter what business you're in, if you have a product or service that sells successfully here in the U.S.A. it can also be sold successfully in another country somewhere else in the world.
This is the year to take your small business global and open it up to the world of new growth opportunities a global customer base can provide.
If your company isn't using its Website and online marketing programs to their full global marketing potential today, you need to begin doing so immediately. Implementing a simple global marketing strategy such as Multilingual Search Engine Optimization (MSEO) can be done in as little as a few weeks while the development of global partnerships and Virtual Franchises will take somewhat longer. I'll show you how your business can implement each of these three key Global Marketing strategies in my new book "What is Global Marketing for Small Business? - Your Guide to International Business Growth."
Five years from now your competition and the global marketplace will look a lot different than it does today. The winners will be the small businesses that take action and go global today.
Never before in history have small business owners or solo entrepreneurs had the potential to reach millions of new international customers as easily and inexpensively as they can today using online marketing and e-commerce over the Internet.
For American business owners the real challenge is, how can you reach them? They don't know your company exists because they never find your Website or your products when they search online using their country's most popular local search engines. Search engines such as Baidu.com (78% market share in China), Yandex.com (59% market share in Russia) or Naver.com (65% market share in South Korea).
John Weisenberger (standing) talks about leveraging a new product's technology, brands and channels.
John Weisenberger (right) at the JEMA System Control Fair to hold meetings with Toshiba, Sanyo Denki and Hitachi companies.
John Weisenberger (back left)
facilitates introduction dinner between Pepperl & Fuchs GmbH
and Rockwell Automation Singapore
representatives.
Peter Bien (right) Global Export Manager from Lumberg GmbH presents John Weisenberger (center) with first production unit of co-developed product as Managing Director, Wilhem Helbert, (left)
looks on
John Weisenberger (right) with
business associates enjoying an evening stroll along the Bund
following the conclusion of a
successful business diner.
About John Weisenberger
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Global Marketing Success Series Interview
Jennifer Schaus is the founder of Jennifer Schaus and Associates, a Washington DC based consulting firm that serves
small, mid-size, and large companies here in the United States as well as
world-wide including companies and government embassies from Italy, China, Belgium, France, South Korea, and many others too numerous to list.
Global Marketing Success Series Interview
Stephen Charko is Director of Business Operations and Marketing for AlumCAS, a small start-up water purification chemical company located in Hamilton Ontario, Canada.
Using LinkedIn and good SEO practices as the major marketing tools, AlumCAS, has secured pilot tests and further alpha tests of their product in Portugal, UK, Australia, Malaysian, South Africa, China, and India.
Stephen Charko
Jennifer Schaus
Listen to these sample interviews from the book
0:24:33
0:15:19
Mateo Chaskel
0:15:19
Global Marketing Success Series Interview
When Urban Green Energy Inc. (UGE) was first founded in 2008 the small New York based renewable energy solutions company had no initial plans to become a globally known wind energy superstar. Today in 2012, less than five years since its initial launch, UGE is selling its wind-powered street lamps, electric vehicle charging stations and other distributed energy products in over 60 countries using a partnering network that today has over 400 participants.
In this interview UGE Assistant Vice President of Operations, Mateo Chaskel, about UGE's rapid arrival on the international business scene and how they have achieved their phenomenal expansion into so many geographies and countries so fast.
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For more than ten years John has
been teaching small businesses how to grow their sales by attracting and serving more international customers.
John's background includes over 25 years of engineering, marketing and business management positions with companies such as the Allen-Bradley Company, Rockwell Automation and Honeywell International developing and implementing business plans, designing and implementing marketing and sales plans, establishing global alliances, managing new product development and implementing new business startups.
